In Design News

Affinity Photo for iPad has been given a permanent lower price, as developer Serif pushes out the latest free update to its iOS app.

The first fully-featured, truly professional photo editing tool for iPad was unveiled during Apple’s WWDC keynote in San Jose, in June.

Affinity Photo for iPad was launched at £19.99 / US$19.99 / 21,99€ (subject to App Store regional variations) for an intended introductory discount period, at around 30% off the full price. Now Serif has announced that the app is to remain at the lower price point permanently.

Managing Director Ashley Hewson explains: “We’ve been blown away by the response to Affinity Photo for iPad – sales have been beyond our most optimistic predictions.

“Because it’s a genuine world first for fully-featured professional apps on iOS, there’s really no precedent we could use to judge the right price for an app of this quality.

“Now we’ve had chance to assess the response, and settled on a price which is not only value for money for our customers, but also sets a benchmark for the price of high-end, professional apps on iPad in the future.”

Affinity Photo for iPad has also received another update, version 1.6.4, bringing new features as well as the quick bug fixes that Affinity customers expect.

The update strengthens the compatibility between the desktop and mobile versions of the app. Users who have set up and saved macros in Affinity Photo on Mac or Windows can now play them back on iPad. The ability to record new macros on the iPad itself will be in a future update.

Serif’s developers are also working constantly to make the most of the iPad’s unique Metal graphics technology, allowing users to work easily on large super-high-resolution photographs, or complex compositions with potentially thousands of layers.

Ashley Hewson says: “Affinity Photo already brought unrivalled capability to work on huge images with incredible speed when retouching, applying effects or adding adjustments.

“To do this type of work on iPad is something that no-one has ever attempted before, and we are learning all the time how we can squeeze every ounce of power from the device. This latest update raises the bar again with big performance increases – it’s now faster, smoother and more productive than ever.”

Other changes include UI improvements, improved PDF and vector export and better integration with the Apple Photos app.

Affinity Photo for iPad is compatible with the iPad Pro 9.7-inch, 10.5-inch and 12.9-inch, iPad Air 2, iPad 2017, and optimised for Apple Pencil. For more information go to affinity.serif.com/photo/ipad.

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