Creating a stir…
twohundredby200 has long been associated with the AgriScot farm business event and the studio produces a wide array of promotional material for the event both online and in print.
As part of the services provided to the event, the studio team were asked to produce both editorial layouts (advertorials) and advertisements to be featured in national publications such as The Scottish Farmer and the Farmer Weekly.
The design of the editorial layouts had to match the house style of each publication they were featured but still reinforce the events’ brand identity to readers. The process required the studio team to create a number of differing style sheets to allow this to happen seamlessly. Doing this allowed the team keep costs to a minimum for the client and maximised the potential of their advertising budget.