Beer Label and Packaging Design - twohundredby200

We love beer in all it’s wonderful forms here at twohundredby200…

When new micro brewers Fife Thirst Brewery asked us to design some special labels for their new range of experimental IPA brews we jumped at the chance.

The labels use a mix of crisp vector graphics, metallic foils and special screen printed varnishes to create striking but simple labels that change colour depending on the angle from which they are viewed.

The special varnish finish also reacts differently to various light sources. This is normally a process restricted to large print campaigns but has been adapted by the studio for use on this project after many experiments in the workshop.

The studio has been asked to rebrand the entire company, their promotional materials (including website) and the labeling of all their current and future products.

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