twohundredby200 were asked by a Dunfermline based barbers to create a old style identity which captures the traditions of barbering as well as making the shop stand out from the crowd and showing that it really is a cut above the rest.
The Old Town Barber Club is a place where the beard is celebrated and beer is drunk. A manly place to dwell!
The resultant identity was influenced by the work of traditional signwriters of the past and captures the charm of the past but is still practical for modern use.
The identity has been taken across the signage, web site, printed material and will be featured on packaging for the the shops own products. A monogram was also designed for promotional use.