twohundredby200 have had a long association with The Royal Highland & Agricultural Society of Scotland (RHASS) and when we were happy to be asked to redesign ‘The Review’, their members-only magazine.
The redesign called for a new approach to handling the amount of copy and imagery that is now required to be featured within the magazine. The decision was taken to create a style for the magazine which was light and airy but flexible at the same time so it could handle the inclusion of heavyweight content provided by sponsors.
Another consideration was the demographic of the readership. Members range from young children through to the elderly so a typeface was chosen that was both at once easy on the eye and contemporary in it appearance. The paper stock chosen for the magazine is a FSC approved mix which helps limit the environmental impact of the publication. The magazine has been been well received by the members of the RHASS.