twohundredby200 were approached by UAE-based car safety firm SafetyDriven and asked to create a brand to help build their international business.
The task set by the client was to create a brand that reflected the various aspects of car safety products that the company sell and distribute across the UAE.
The resultant brand uses a circular ident as it’s main feature. It represents child safety seats, racing safety harnesses and dash cams in a distinct graphical style. The brand is designed to be presented in both English and Arabic without loosing impact and clarity of message.
The studio were also asked to design the company’s website of which the first phase has gone live. The website will launch in full in November 2015.